About The Equity Release Experts

The Equity Release Experts are part of Key Group, the UK’s largest provider of equity release services. We specialise in providing expert independent equity release advice that suits your needs. We compare plans from across the whole equity release market, ensuring we always find the one that best suits your needs. And because we’re completely independent and not tied to any providers, you’re always guaranteed only honest, independent advice that’s straightforward and tailored to you.


Signing up to an Equity Release plan is a big decision: we often deal with elderly clients in vulnerable situations. We insist that, before completion of any application, all of our clients receive independent legal advice and have at least one meeting with a solicitor.


We will work with you to find you a plan that is the most suitable to you and your circumstances. We will provide expert equity release advice and only recommend equity release if it’s the right option for you.

Access rates from the whole of market

As The Equity Release Experts are independent we can search the whole of the market and find you the rate and plan that is most suitable to your circumstances.

Why not get in touch and see how we can help?

Equity release could be the answer to some of your financial questions. If you would like to know more about it, and see if it could be the right option for you, please book an appointment or request a call-back

Providers include

Pure Retirement

Equity release will reduce the value of your estate and may also affect your entitlement to means-tested benefits. You should always think carefully before securing a loan against your home.

Unless you decide to go ahead our service is completely free of charge, as our fixed advice fee of £1,499 is only payable on completion of a plan.

A lifetime mortgage is the most popular form of equity release, and is a loan secured against your home that’s typically repaid when you pass away or go into long-term care.